Mad Hatter was a name that evolved from my first tour in Afghanistan. It was a term of endearment to one of my favorite jobs, the Machine Gunner. A machine gunner is responsible for the tactical employment of the 7.62mm general purpose machine gun by providing direct fire in support of the platoon. The Mad Hatter Industries logo is meant to be something that you can place your confidence and trust in that it won’t let you down and will watch your back (or your six). I am, and we are here from the lowest depths to the light that drives and motivates us to do what we do. Mad Hatter Industries is not your average apparel company. The apparel is a bonus and a great way to spread the idea behind creating a community that supports each other and has their brother or sisters back at a time of need. It is also about inspiring and motivating each other to overcome whatever adversity you face. Whether it be anxiety from stepping out the door or worrying about flashbacks from your first or last tour facing you when you run into crisis. It is everything above and more but most importantly, it is a promise to yourself that you will take No Quarter with the struggles that you are dealing with. You will not accept having them rule your life and therefore will take no prisoner or terms with your issue to allow it to dictate what you can or cannot do. You are the Master and Commander of your life and we are here to assist by steering you in the right direction. If you are stuck in a rocky spot or have been set adrift, we will right your sail and put you on the proper course to recovery and success. It starts with you and it ends with you. Everything you do going forward is your choice to make. But we are here to help.